A weak brand means Toshiba can’t charge the same prices for goods and services as their competitors, because consumers don’t value the brand… … "Weak Brand (Toshiba)" has a significant impact, so an analyst should put more weight into it. "Weak Brand (Toshiba)" will have a long-term negative impact on this entity, which subtracts from the entity's value. "Weak Brand (Toshiba)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.