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A tarnished reputation can hurt SWOT Analysis for S P Setia’s brand in the eyes of a consumer… … "Tarnished Reputation (SWOT Analysis for S P Setia)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits.