Weak Brand (Sweaty betty)

A weak brand means Sweaty betty can’t charge the same prices for goods and services as their competitors, because consumers don’t value the brand… … "Weak Brand (Sweaty betty)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Weak Brand (Sweaty betty)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.