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Weak customer service hurts Sunway pyramid shopping mall’s reputation and causes customers to flee to competitors, who are more respondent… … This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Customer Service (Sunway pyramid shopping mall)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.