Weak Brand (Starwood Hotels and Resorts)
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A weak brand means Starwood Hotels and Resorts can’t charge the same prices for goods and services as their competitors, because consumers don’t value the brand… … "Weak Brand (Starwood Hotels and Resorts)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.
SWOT Analysis Survey

SWOT Weakness: Weak Brand (Starwood Hotels and Resorts)
A weak brand means Starwood Hotels and Resorts can’t charge the same prices for goods and services as their competitors, because consumers don’t value the brand…
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