A weak cost structure means Smart communications’s costs are high in comparison to their competitors… … "Cost Structure (Smart communications)" has a significant impact, so an analyst should put more weight into it. "Cost Structure (Smart communications)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statement will lead to a decrease in profits. "Cost Structure (Smart communications)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.