Low Market Share

Low market share gives competitors the advantage over Puma. … "Low Market Share" has a significant impact, so an analyst should put more weight into it. "Low Market Share" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. "Low Market Share" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.