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Having premium products means that those products can be expensive for many consumers. The expensive of products is a major turnoff for consumers who are looking for a product of minimal quality standards, but that still meets their usability requirements.

When consumers can purchase a companies products, this lowers company revenues. … This statements will have a short-term negative impact on this entity, which subtracts from its value. This statement will lead to a decrease in profits. "Products are expensive" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.