WikiWealth

A weak brand means Philpost can’t charge the same prices for goods and services as their competitors, because consumers don’t value the brand… … "Weak Brand (Philpost)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term negative impact on this entity, which subtracts from its value. This statement will lead to a decrease in profits. "Weak Brand (Philpost)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.