A weak cost structure means **Mcdonalds **’s costs are high in comparison to their competitors… … "Cost Structure (Mcdonalds )" has a significant impact, so an analyst should put more weight into it. "Cost Structure (Mcdonalds )" will have a long-term negative impact on this entity, which subtracts from the entity's value. "Cost Structure (Mcdonalds )" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.