It has been reported back in 2009 that the companies profit margins have declined. With that said, investors may get a little wary from the decline and decide to move their assets into another investment. … "Declining Profit Margins" will have a long-term negative impact on this entity, which subtracts from the entity's value. "Declining Profit Margins" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.