Weak Brand (MAPRO)

A weak brand means MAPRO can’t charge the same prices for goods and services as their competitors, because consumers don’t value the brand… … "Weak Brand (MAPRO)" has a significant impact, so an analyst should put more weight into it. "Weak Brand (MAPRO)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs.