Weak Brand (Mackfish)

A weak brand means Mackfish can’t charge the same prices for goods and services as their competitors, because consumers don’t value the brand… … "Weak Brand (Mackfish)" will have a long-term negative impact on this entity, which subtracts from the entity's value. "Weak Brand (Mackfish)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.