Lack of Emerging Market Exposure
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Emerging markets offer numerous growth opportunities. If a company lacks exposure to these markets, they lose an opportunity to growth their business quickly. Additionally, once emerging market consumers have their choice of established carriers, it's very hard for a new carrier to go into the market and take share away from established companies. … This statement will lead to a decrease in profits.
SWOT Analysis Survey

SWOT Weakness: Lack of Emerging Market Exposure
Emerging markets offer numerous growth opportunities. If a company lacks exposure to these markets, they lose an opportunity to growth their business quickly. Additionally, once emerging market consumers have their choice of established carriers, it's very hard for a new carrier to go into the market and take share away from established companies.
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