A lack of scale means John Players/ Apparel’s cost per unit of output is very high. Increasing volume, while maintain quality, would help reduce those costs… … "Lack of Scale (John Players/ Apparel)" has a significant impact, so an analyst should put more weight into it. "Lack of Scale (John Players/ Apparel)" will have a long-term negative impact on this entity, which subtracts from the entity's value. "Lack of Scale (John Players/ Apparel)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.