Tarnished Reputation (JC Penney Company, Inc.)
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A tarnished reputation can hurt JC Penney Company, Inc.’s brand in the eyes of a consumer… … "Tarnished Reputation (JC Penney Company, Inc.)" will have a long-term negative impact on this entity, which subtracts from the entity's value.
SWOT Analysis Survey

SWOT Weakness: Tarnished Reputation (JC Penney Company, Inc.)
A tarnished reputation can hurt JC Penney Company, Inc.’s brand in the eyes of a consumer…
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