A lack of proprietary technology and patents can hurt Jack daniels’s ability to compete against rivals… … "Outdated Technology (Jack daniels)" has a significant impact, so an analyst should put more weight into it. "Outdated Technology (Jack daniels)" will have a long-term negative impact on this entity, which subtracts from the entity's value. "Outdated Technology (Jack daniels)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.