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The online market is essential for displaying information and selling products. A weak online presence can result in lost opportunities for Hong Leong Bank Bhd… … "Online Presence (Hong Leong Bank Bhd)" has a significant impact, so an analyst should put more weight into it. "Online Presence (Hong Leong Bank Bhd)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Online Presence (Hong Leong Bank Bhd)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.