The online market is essential for displaying information and selling products. A weak online presence can result in lost opportunities for Home automation… … "Online Presence (Home automation)" has a significant impact, so an analyst should put more weight into it. "Online Presence (Home automation)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs. "Online Presence (Home automation)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.