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Roughly 65% of burger kings operations are centered in the United States. This brings risks to Burger King's business, because a slowdown in one market could adversely affect the company's abilities in other markets. … "Heavily Concentrated in the US - Burger King" has a significant impact, so an analyst should put more weight into it. "Heavily Concentrated in the US - Burger King" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. "Heavily Concentrated in the US - Burger King" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.