Weak Brand (Healthy Heat Pumps)

A weak brand means Healthy Heat Pumps can’t charge the same prices for goods and services as their competitors, because consumers don’t value the brand… … "Weak Brand (Healthy Heat Pumps)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. "Weak Brand (Healthy Heat Pumps)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.