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"does not have strong financial backing of disney" has a significant impact, so an analyst should put more weight into it. "does not have strong financial backing of disney" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs. "does not have strong financial backing of disney" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.