Lack Of Marketing Efforts

The company does not market as much as their competitors market. This could make Dunkin Donuts lose market share. … "Lack Of Marketing Efforts" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits.