Domestic Market Potential

Domestic markets are saturated, which limits growth potential and profit ability. The next potential market is oversees and in emerging countries, which can be difficult to expand into, because the market is much different than domestic markets. … "Domestic Market Potential" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits.