Dependent on Share of Footwear Market
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The majority of Nike's revenue come from their footwear products. High product concentration can be a problem for any company, because one mistake in their major product line could cause significant financial problems for the entire company. Reducing product concentration would reduce firm risk and increase their stock price. … "Dependent on Share of Footwear Market" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Dependent on Share of Footwear Market" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.
SWOT Analysis Survey

SWOT Weakness: Dependent on Share of Footwear Market
The majority of Nike's revenue come from their footwear products. High product concentration can be a problem for any company, because one mistake in their major product line could cause significant financial problems for the entire company. Reducing product concentration would reduce firm risk and increase their stock price.
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