A lack of proprietary technology and patents can hurt David salon’s ability to compete against rivals… … "Outdated Technology (David salon)" has a significant impact, so an analyst should put more weight into it. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Outdated Technology (David salon)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.