Weak customer service hurts Charcoal Production 111’s reputation and causes customers to flee to competitors, who are more respondent… … "Customer Service (Charcoal Production 111)" has a significant impact, so an analyst should put more weight into it. "Customer Service (Charcoal Production 111)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Customer Service (Charcoal Production 111)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.