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"Too many waitstaff cuts into the bottom line" has a significant impact, so an analyst should put more weight into it. "Too many waitstaff cuts into the bottom line" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Too many waitstaff cuts into the bottom line" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.