Limits customer base. Only appeals to a market who is willing to spend on the "higher end." … "Perception of High Prices" has a significant impact, so an analyst should put more weight into it. "Perception of High Prices" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Perception of High Prices" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.