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A tarnished reputation can hurt Automobile industry’s brand in the eyes of a consumer… … "Tarnished Reputation (Automobile industry)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Tarnished Reputation (Automobile industry)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.