Weak customer service hurts Atm machine’s reputation and causes customers to flee to competitors, who are more respondent… … "Customer Service (Atm machine)" has a significant impact, so an analyst should put more weight into it. "Customer Service (Atm machine)" will have a long-term negative impact on this entity, which subtracts from the entity's value. "Customer Service (Atm machine)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.