Anti-American Backlash
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US retailers may face a anti-American backlash when they look to expand abroad. Consumers outside of the United States may have an impression of American culture that hurts sales of American retailers in foreign countries. …
SWOT Analysis Survey

SWOT Weakness: Anti-American Backlash
US retailers may face a anti-American backlash when they look to expand abroad. Consumers outside of the United States may have an impression of American culture that hurts sales of American retailers in foreign countries.
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