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The availability of substitute products hurts Wholesale distributor’s ability to raise prices, because customers can easily switch to another product or service… … "Substitute Products (Wholesale distributor)" has a significant impact, so an analyst should put more weight into it. "Substitute Products (Wholesale distributor)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value.