Consumers can change their tastes very quickly. Wholesale distributor depends on knowing which goods and services consumers want… … "Change in Tastes (Wholesale distributor)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term negative impact on this entity, which subtracts from its value. This statement will lead to a decrease in profits. "Change in Tastes (Wholesale distributor)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.