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European Union regulation on cross-border cell phone usage by customers. Any type of government regulation across borders is bad for business, however, if prices are artificially high because of government regulation, this may help increase profits over the short term. … "Cross Border Wireless Regulations In Europe" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This statement will lead to a decrease in profits. "Cross Border Wireless Regulations In Europe" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.