The availability of substitute products hurts Trader Joes’s ability to raise prices, because customers can easily switch to another product or service… … "Substitute Products (Trader Joes)" will have a long-term negative impact on this entity, which subtracts from the entity's value. "Substitute Products (Trader Joes)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.