Politics can increase Starwood Hotels and Resorts’s risk factors, because governments can quickly change business rules that negatively affect Starwood Hotels and Resorts’s business… … "Political Risk (Starwood Hotels and Resorts)" has a significant impact, so an analyst should put more weight into it. "Political Risk (Starwood Hotels and Resorts)" will have a long-term negative impact on this entity, which subtracts from the entity's value. "Political Risk (Starwood Hotels and Resorts)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.