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gggggggggggggggg … "Competition from Wal-Mart and Other Big Box Retailers" has a significant impact, so an analyst should put more weight into it. "Competition from Wal-Mart and Other Big Box Retailers" will have a long-term negative impact on this entity, which subtracts from the entity's value. "Competition from Wal-Mart and Other Big Box Retailers" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.