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"Global aerospace market with competitors like GE, and Pratt and Whitney who are more cost competitive" has a significant impact, so an analyst should put more weight into it. "Global aerospace market with competitors like GE, and Pratt and Whitney who are more cost competitive" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Global aerospace market with competitors like GE, and Pratt and Whitney who are more cost competitive" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.