Credit Card Rates
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Credit card companies can charge any rate they like per transaction. If the credit card company was to increase the rate per transaction this would pose a threat to the company and would lower the profit margins. … "Credit Card Rates" has a significant impact, so an analyst should put more weight into it. "Credit Card Rates" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Credit Card Rates" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.
SWOT Analysis Survey

SWOT Threat: Credit Card Rates
Credit card companies can charge any rate they like per transaction. If the credit card company was to increase the rate per transaction this would pose a threat to the company and would lower the profit margins.
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