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Mature markets are competitive. In order for Photo Studio to grow in a mature market, it has to increase market share, which is difficult and expensive… … "Mature Markets (Photo Studio)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Mature Markets (Photo Studio)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.