Mature markets are competitive. In order for **Organic restaurant ** to grow in a mature market, it has to increase market share, which is difficult and expensive… … "Mature Markets (Organic restaurant )" has a significant impact, so an analyst should put more weight into it. "Mature Markets (Organic restaurant )" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Mature Markets (Organic restaurant )" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.