Politics can increase Naturals Ice Cream’s risk factors, because governments can quickly change business rules that negatively affect Naturals Ice Cream’s business… … "Political Risk (Naturals Ice Cream)" has a significant impact, so an analyst should put more weight into it. "Political Risk (Naturals Ice Cream)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs. "Political Risk (Naturals Ice Cream)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.