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Volatile costs mean Mountain dew has to plan for scenarios where costs skyrocket. Cautious planning leads to development delays that can negatively affect Mountain dew… … "Volatile Costs (Mountain dew)" has a significant impact, so an analyst should put more weight into it. "Volatile Costs (Mountain dew)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Volatile Costs (Mountain dew)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.