A bad economy can hurt Mimi’s business by decreasing the number of potential customers… … "Bad Economy (Mimi)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Bad Economy (Mimi)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.