Consumers can change their tastes very quickly. Mars, Incorporated depends on knowing which goods and services consumers want… … "Change in Tastes (Mars, Incorporated)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs. "Change in Tastes (Mars, Incorporated)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.