Mature markets are competitive. In order for Logitech to grow in a mature market, it has to increase market share, which is difficult and expensive… … "Mature Markets (Logitech)" has a significant impact, so an analyst should put more weight into it. "Mature Markets (Logitech)" will have a long-term negative impact on this entity, which subtracts from the entity's value. "Mature Markets (Logitech)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.