General Audience Entertainment is a Mature Market
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This means profits are hard to obtain, because competition is fierce. … "General Audience Entertainment is a Mature Market" has a significant impact, so an analyst should put more weight into it. "General Audience Entertainment is a Mature Market" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.
SWOT Analysis Survey

SWOT Threat: General Audience Entertainment is a Mature Market
This means profits are hard to obtain, because competition is fierce.
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