Krispy kreme doughnuts are not consumed on a regular basis.
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… "Krispy kreme doughnuts are not consumed on a regular basis." has a significant impact, so an analyst should put more weight into it. "Krispy kreme doughnuts are not consumed on a regular basis." will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Krispy kreme doughnuts are not consumed on a regular basis." is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.
SWOT Analysis Survey

SWOT Threat: Krispy kreme doughnuts are not consumed on a regular basis.
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