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The products that the company sells are very unhealthy to the consumers. As more people become aware and educated on the effects of not eating properly, this could lower sales dramatically and hurt business. … "Unhealthy Lifestyle - KFC" has a significant impact, so an analyst should put more weight into it. "Unhealthy Lifestyle - KFC" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This statement will lead to a decrease in profits.